WHAT IS AN ad operations associate job?
An ad operations associate job is a role within the advertising industry that focuses on the technical and operational aspects of ad campaigns. This position requires individuals to have a strong understanding of digital advertising platforms, as well as the ability to optimize and manage campaigns effectively.
WHAT USUALLY DO IN THIS POSITION
In an ad operations associate job, individuals are responsible for the end-to-end execution of ad campaigns. This includes tasks such as ad trafficking, campaign setup, and monitoring performance. They work closely with clients, creative teams, and media buyers to ensure that campaigns are delivered accurately and on time.
Ad operations associates also play a crucial role in troubleshooting and resolving any technical issues that may arise during the campaign. They collaborate with various stakeholders to ensure that ads are displayed correctly across different devices and platforms. Additionally, they analyze campaign data and provide insights and recommendations for optimization.
TOP 5 SKILLS FOR THIS POSITION
To excel in an ad operations associate job, individuals need to possess a combination of technical and analytical skills. Here are the top five skills required for this position:
1.
Knowledge of ad serving platforms: Ad operations associates must be familiar with popular ad serving platforms such as Google Ad Manager, DoubleClick, and Facebook Business Manager. They should have a deep understanding of how these platforms work and be able to navigate and troubleshoot them effectively.
2.
Strong attention to detail: Ad operations associates need to be meticulous in their work, as any small errors or oversights can negatively impact campaign performance. They should have a keen eye for detail and be able to spot and rectify any issues promptly.
3.
Technical proficiency: This role requires a solid understanding of HTML, JavaScript, and other web technologies. Ad operations associates should be comfortable working with code and be able to troubleshoot technical issues related to ad tags and tracking pixels.
4.
Analytical mindset: Being able to analyze and interpret campaign data is crucial for optimizing performance. Ad operations associates should have strong analytical skills and be able to draw actionable insights from data to improve campaign outcomes.
5.
Communication skills: This role involves collaborating with multiple stakeholders, including clients, creative teams, and media buyers. Ad operations associates should have excellent communication skills both written and verbal, as they need to clearly convey campaign requirements and provide updates on performance.
HOW TO BECOME THIS TYPE OF SPECIALIST
To become an ad operations associate, individuals typically need a bachelor's degree in advertising, marketing, or a related field. However, some employers may consider relevant work experience and certifications in lieu of a degree.
It is also essential to gain hands-on experience with ad serving platforms and other relevant tools. Internships or entry-level positions in the advertising industry can provide valuable exposure and help individuals develop the necessary skills for this role.
Continuing education and staying up to date with the latest industry trends and technologies are also crucial for career growth in ad operations. Taking online courses, attending industry conferences, and obtaining certifications can demonstrate a commitment to professional development and enhance job prospects.
AVERAGE SALARY
The average salary for ad operations associates varies depending on factors such as location, experience, and the size of the organization. According to data from Payscale, the average salary for this position ranges from $40,000 to $70,000 per year in the United States.
ROLES AND TYPES
Ad operations associates can work in various industries, including digital advertising agencies, media companies, and technology firms. Within these organizations, there may be different roles and types of ad operations positions, such as:
1. Ad Trafficker: Responsible for ad campaign setup, ad trafficking, and ensuring proper delivery of ads.
2. Ad Operations Analyst: Analyzes campaign data and provides insights and recommendations for optimization.
3. Ad Operations Manager: Oversees the ad operations team and ensures smooth execution of campaigns.
4. Programmatic Specialist: Focuses on programmatic advertising, including setting up and managing programmatic campaigns.
These are just a few examples, and the specific roles and types of ad operations positions may vary across organizations.
LOCATIONS WITH THE MOST POPULAR JOBS IN USA
Ad operations associate jobs are in high demand across the United States. However, certain locations have more opportunities in this field. Major cities such as New York, San Francisco, Los Angeles, Chicago, and Boston are known for their thriving advertising industries and often have a higher concentration of ad operations jobs.
WHAT ARE THE TYPICAL TOOLS
Ad operations associates work with various tools and technologies to execute and optimize ad campaigns. Some of the typical tools used in this role include:
1. Google Ad Manager: A popular ad serving platform used for ad campaign management and optimization.
2. DoubleClick for Publishers (DFP): Another widely used ad serving platform that allows for the efficient delivery of ads.
3. Facebook Business Manager: Used for managing and optimizing Facebook ad campaigns.
4. Google Analytics: Provides insights into campaign performance and user behavior on websites.
5. HTML and JavaScript: Web technologies used for ad tag implementation and troubleshooting.
6. Data visualization tools: Tools such as Tableau or Google Data Studio help in creating visually appealing reports and dashboards to analyze campaign data.
IN CONCLUSION
Ad operations associate jobs play a vital role in the successful execution and optimization of digital ad campaigns. The position requires a combination of technical expertise, analytical skills, and strong attention to detail. With the right education, experience, and ongoing professional development, individuals can thrive in this dynamic and rewarding field.