WHAT IS A GROUP ACCOUNT SUPERVISOR JOB
A group account supervisor job is a position within the advertising or marketing industry that involves overseeing a team of account executives and managing client relationships. This role is responsible for ensuring that all client needs are met, campaigns are executed successfully, and revenue targets are achieved. The group account supervisor acts as a liaison between the agency and the client, providing strategic guidance, managing budgets, and ensuring client satisfaction.
WHAT USUALLY DO IN THIS POSITION
In this position, the group account supervisor is responsible for a variety of tasks. They are typically involved in developing and implementing marketing strategies, managing client expectations, and overseeing the execution of advertising campaigns. They work closely with the creative team to ensure that the client's objectives are met and that the campaigns are delivered on time and within budget. Additionally, the group account supervisor is responsible for building and maintaining strong client relationships, providing regular updates and reports, and identifying opportunities for account growth.
TOP 5 SKILLS FOR THIS POSITION
- Strong Communication Skills: A group account supervisor needs to have excellent communication skills to effectively interact with clients, team members, and other stakeholders. They must be able to clearly convey ideas, provide feedback, and negotiate with clients.
- Leadership Abilities: As a supervisor, this role requires strong leadership skills to manage and motivate a team of account executives. They must be able to delegate tasks, provide guidance, and inspire their team to achieve their goals.
- Strategic Thinking: Group account supervisors need to have a strategic mindset to develop effective marketing strategies and campaigns for their clients. They must be able to analyze market trends, identify target audiences, and create innovative solutions to meet client objectives.
- Organizational Skills: This position involves juggling multiple projects and deadlines, so strong organizational skills are essential. Group account supervisors must be able to prioritize tasks, manage budgets, and ensure that all deliverables are met on time.
- Client Relationship Management: Building and maintaining strong client relationships is crucial in this role. Group account supervisors need to be able to understand client needs, provide exceptional customer service, and proactively address any issues or concerns that may arise.
HOW TO BECOME A GROUP ACCOUNT SUPERVISOR
Becoming a group account supervisor typically requires a combination of education, experience, and skills. Most employers prefer candidates who have a bachelor's degree in marketing, advertising, or a related field. Some positions may also require a master's degree, especially for more senior roles.
To gain relevant experience, individuals can start by working as an account executive or in a similar role within an advertising or marketing agency. This will provide a solid foundation in client management, campaign execution, and strategic planning. Aspiring group account supervisors can also benefit from participating in professional development programs or obtaining certifications in areas such as account management or marketing strategy.
In addition to education and experience, it is important to develop the necessary skills and qualities mentioned earlier. This can be done through on-the-job training, attending industry conferences and workshops, and seeking mentorship from experienced professionals in the field.
AVERAGE SALARY
The average salary for a group account supervisor can vary depending on factors such as location, industry, and years of experience. According to data from the Bureau of Labor Statistics, the median annual wage for advertising, promotions, and marketing managers was $135,900 as of May 2020. However, it is important to note that salaries can range significantly, with some professionals earning less than $70,000 per year and others earning over $200,000 per year.
ROLES AND TYPES
Group account supervisor roles can vary depending on the size and structure of the advertising or marketing agency. In smaller agencies, the group account supervisor may be responsible for overseeing a smaller team and working directly with clients. In larger agencies, they may oversee multiple teams and have a more strategic role in developing and implementing marketing strategies.
There are also different types of group account supervisor positions based on the industry or specialization. For example, there may be group account supervisors focused on healthcare marketing, digital marketing, or retail advertising. Each type of role may require specific industry knowledge and expertise.
LOCATIONS WITH THE MOST POPULAR JOBS IN USA
Group account supervisor jobs can be found throughout the United States, but there are certain locations that have a higher concentration of opportunities in the advertising and marketing industry. Some of the most popular cities for these types of jobs include:
1. New York City, NY: Known as the advertising capital of the world, New York City offers a plethora of opportunities for group account supervisors in agencies both large and small.
2. Los Angeles, CA: With its thriving entertainment industry, Los Angeles is a hub for advertising and marketing professionals, including group account supervisors specializing in media and entertainment.
3. Chicago, IL: Chicago has a strong advertising and marketing presence, with many agencies specializing in industries such as healthcare, finance, and technology.
4. San Francisco, CA: Known for its tech industry, San Francisco offers opportunities for group account supervisors in agencies that focus on digital marketing and technology clients.
5. Atlanta, GA: Atlanta has a growing advertising and marketing scene, with agencies catering to a wide range of industries, including hospitality, sports, and entertainment.
WHAT ARE THE TYPICAL TOOLS
Group account supervisors utilize a variety of tools and software to perform their job effectively. Some of the typical tools used in this role include:
- Customer Relationship Management (CRM) Software: This software helps manage client information, track interactions, and streamline communication.
- Project Management Tools: These tools assist in organizing and tracking projects, assigning tasks, and monitoring progress.
- Analytics Platforms: Group account supervisors use analytics platforms to track the performance of marketing campaigns, gather insights, and make data-driven decisions.
- Communication and Collaboration Tools: Tools like email, video conferencing, and project management software facilitate communication and collaboration with clients and team members.
- Social Media Management Tools: For agencies that handle social media marketing, group account supervisors use tools to schedule posts, analyze engagement, and monitor social media accounts.
IN CONCLUSION
A group account supervisor job is a challenging and rewarding position within the advertising and marketing industry. It requires a combination of strong communication skills, leadership abilities, strategic thinking, organizational skills, and client relationship management. With the right education, experience, and skills, individuals can pursue a successful career as a group account supervisor, overseeing teams, managing client relationships, and driving the success of advertising campaigns. The average salary for this role varies depending on factors such as location and experience, and there are opportunities available in various cities throughout the United States. By leveraging the right tools and staying updated on industry trends, group account supervisors can thrive in this dynamic and ever-evolving field.