What is a digital marketing account manager (remote) job?
A digital marketing account manager (remote) job is a position in the field of digital marketing that involves managing and coordinating various digital marketing campaigns for clients. This job is usually performed remotely, which means that the account manager does not need to be physically present in the office. The main responsibility of a digital marketing account manager is to ensure that the client's digital marketing campaigns are successful and meet their business goals.
What do they usually do in this position?
A digital marketing account manager is responsible for managing and coordinating all aspects of a client's digital marketing campaigns. This includes developing and implementing strategies that will help the client achieve their marketing goals, such as increasing brand awareness, generating leads, and driving sales. Some of the specific tasks that a digital marketing account manager might perform include conducting market research, developing marketing plans, creating and managing content, managing social media accounts, analyzing data and performance metrics, and communicating with clients to ensure that their needs are being met.
Top 5 skills for the position
- Strong communication skills
- Excellent organizational skills
- Analytical and data-driven mindset
- Creative problem-solving abilities
- Good time management skills
How to become a digital marketing account manager?
To become a digital marketing account manager, you will typically need a bachelor's degree in marketing, advertising, or a related field. Additionally, you will need to gain experience in the field of digital marketing, either through internships or entry-level positions. Many digital marketing account managers also hold industry certifications, such as the Google Ads certification or the HubSpot Inbound Marketing certification. Building a strong portfolio of work and demonstrating a deep understanding of digital marketing strategies and tactics can also help you stand out in the field.
Average salary
The average salary for a digital marketing account manager varies depending on factors such as location, experience, and industry. According to Glassdoor, the national average salary for a digital marketing account manager in the United States is around $62,000 per year. However, this can vary significantly depending on factors such as the size of the company, the industry, and the individual's level of experience.
Roles and types
Digital marketing account managers can work in a variety of roles and industries. Some may work for digital marketing agencies, managing the accounts of multiple clients. Others may work in-house for a single company, managing their digital marketing campaigns. Some common types of digital marketing account manager roles include social media account manager, email marketing manager, PPC account manager, and SEO account manager.
Locations with the most popular jobs in the USA
The demand for digital marketing account managers is high in many areas of the United States, particularly in large cities and metropolitan areas. Some of the top locations for digital marketing account manager jobs include New York, Los Angeles, Chicago, San Francisco, and Boston. However, with the rise of remote work, digital marketing account manager jobs can now be found in many locations throughout the country.
What are the typical tools?
Digital marketing account managers typically use a wide variety of tools and software to manage and optimize their clients' digital marketing campaigns. Some common tools and platforms used in this field include Google Analytics, Google Ads, Facebook Ads Manager, Hootsuite, Sprout Social, SEMrush, and Ahrefs. Additionally, digital marketing account managers may use a variety of project management tools and communication platforms to collaborate with clients and team members.
In conclusion
Digital marketing account managers play a crucial role in helping clients achieve their marketing goals through digital channels. With the rise of remote work and the increasing demand for digital marketing expertise, this field offers many opportunities for those with the right skills and experience. By developing strong communication skills, analytical abilities, and a deep understanding of digital marketing strategies and tools, you can build a successful career as a digital marketing account manager.